Introducing PruLife Essential UL- effective June 12, 2017 (5/25/17)

Effective June 12, 2017, Prudential will be launching their newest universal life product, PruLife Essential UL. With it, you can offer your clients the simple design they want with the contemporary benefits they need. Here’s what you can look forward to:

PruLife Essential UL may be ideal for clients who:
 ✓ Wish to increase the amount they pass on to the people they love
 ✓ Seek a balance of protection and conservative cash growth
 ✓ Want cost-effective life insurance with living benefits

It’s attractive because:
 • The design is so simple.
  ✓ A current assumption universal life product offering daily interest crediting
 • It offers key benefits that clients want.
  ✓ Meaningful no-lapse guarantees to age 90 and beyond¹
  ✓ Steady cash value growth potential that’s not tied to the market
  ✓ Options to help clients supplement their incomes if they become chronically
  ✓ or terminally ill

Your success is important to us. For more information about how Essential UL can benefit you and your client, or if you want to discuss a case, please contact our Sales Team at 412-281-0600 or

Stay Tuned for more information!


More information and dynamic sales materials are coming soon.