Introducing New York Life Value Whole Life (1/31/18)

In early December New York Life announced a refresh of it's whole life product portfolio.  The changes in December included higher long term internal rates of return on our traditional Whole Life product and a significant reduction in the premium rates on our Custom Whole Life product.   Reaction to the pricing changes has been fantastic.  This week New York Life has announced the release of another whole life product to round out our portfolio.  The new "Value Whole Life"  is a traditional whole life product that endows at age 121.  Value Whole Life is intended to provide a solution for those clients who value the safety and security of a New York Life whole life policy but are more concerned about the death benefit than they are the cash value..  The target market for the new Value Whole Life is clients age 50 or older.  

Value Whole Life is available for applications dated 2/18/18 or later. 

Additional detail is included here