Exclusive Announcement from AXA (11-19-19)


From AXA:

I am pleased to share some exciting news. Early next year, we will publicly announce our brand, which will be a historic moment for our company. As a valued partner, I would like to provide you with a preview ahead of this formal announcement.

We were founded as The Equitable Life Assurance Society of the United States in 1859. Our mission is to help clients secure their financial well-being so they can pursue long and fulfilling lives.

And while we are proud of our long and storied history, we are building a brand for the future. We know clients need to make smart financial choices today so they can face their own futures with confidence. Grounded in our company’s legacy yet looking ahead, our name will be Equitable.

We begin this chapter from a strong position, demonstrating consistent capital strength and delivering on shareholder commitments. As you may know, we have been publicly listed (NYSE: EQH) since May 2018. We became an independent organization in March of this year following AXA Group’s strategic decision to focus on the property and casualty markets. Our updated brand is the next step in this thoughtful, multi‑year transition plan.

We want to ensure you have the information you need leading up to our formal brand announcement. Later this year, we will reach out to financial advisors in your firm with a similar message to let them know about our brand. In early 2020, we will contact clients directly, after which we will formally unveil our company name and brand in the market.

While we will soon have a fresh, modern image, we remain entirely focused on serving our partners and clients. In the coming weeks, your Relationship Manager will reach out to you to answer any questions you may have.

We value our relationship and the opportunity to do business with you and your firm.




Nick Lane
President, AXA Equitable Life